Or consult the retired soldier whose thin-slicing intuition can outwit the supercomputers of the US Armed Forces. Or consider how an art expert thin-sliced a 2500 year-old Greek statue in the blink of an eye and was able to tell it was a fake. In no more than 15 minutes of observation, Gottman can predict with 90 per cent accuracy whether a couple will be together in 15 years. Take the “Love Lab” at the University of Washington, where psychologist John Gottman has been thin-slicing the way couples interact since the early 1980s. This is the prescription of Blink, the popular psychology bestseller from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business book The Tipping Point.īlink introduces us to the power of thin-slicing by way of example. Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you. Suffering from marketing information overload? Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? Well here’s the cure. Blink: The Power of Thinking Without Thinking.
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